Wacky Why #1: Why don't we share pricing on our website?

Why can't I find pricing on your website?

It's a common question that we get.  And honestly, it's a fair one.

So let's talk about it.

The short answer

We don’t show pricing because no two projects are the same, and flat pricing would be misleading more often than helpful.

The longer answer

Theming is not a product you pull off a shelf. It’s a custom process. Every space, brand, audience, and goal is different, even when two projects might look similar on the surface.

Pricing depends on things like:

• Scope and size
• Materials and finishes
• Custom fabrication vs. off-the-shelf elements
• Installation requirements
• Timeline
• Site conditions (which always find a way to surprise us)

If we posted a single number or even a pricing range, it would either:

• Be so broad it’s meaningless, or
• Set expectations that don’t reflect the real cost of doing the project right.

Neither of those helps you make good decisions.

Why not just give "starting at" prices?

Because “starting at” often turns into “why is this so much more than what I saw online?”

We don’t want to bait anyone with a number that applies to only a very small percentage of projects. That creates frustration on both sides, and that’s not how we like to work.

What we do prioritize instead

Clarity.

Once we understand your goals, space, and constraints, we can provide a number that has real meaning. One that reflects:

• What you’re getting
• Why it costs what it costs
• Where there’s flexibility
• Where there isn’t

That conversation usually saves time, money, and a lot of back-and-forth later.

Then how do I set a budget?

Here’s the part we really want people to understand:

We believe great theming can happen at any budget level.

But because our pricing isn’t fixed, budget becomes the most important starting point.

And here’s the truth: even if you think you don’t know your budget, you probably do.

You might not have an exact number, but you almost always have a range or a limit. If we were to propose a design package valued at $100K and your reaction is, “That’s way too high,” then your budget was never anywhere near $100K.

Without that context, we may have spent time designing and pricing a solution that was never going to meet your needs. That doesn’t help you, and it doesn’t help us.

Not every project needs to be fully custom from the ground up. Sometimes the right solution is one of our DIY shop products. Sometimes it’s an Express Mural. Other times, it’s a mix of custom elements designed specifically for your space.

We don't start with a price.  We start with a conversation.

When you reach out, we’re not trying to upsell you. We’re trying to understand:

• What you want people to feel in your space
• What matters most to you
• Where you need flexibility
• Where quality or durability can’t be compromised

From there, we get creative. Sometimes that means simplifying. Sometimes it means rethinking materials. Sometimes it means phasing a project over time. The goal is always the same: make the most of the budget you have.

Budget doesn't limit creativity.  It guides it.

If we gave you pricing without understanding your budget, we’d be guessing. And guessing leads to:

• Mismatched expectations
• Wasted time
• Missed opportunities for better-fit solutions

That’s exactly what we’re trying to avoid.

Instead of asking, “How much does this cost?” the better question becomes, “What’s possible within this budget?”

That’s where the real creativity happens.

The Bottom Line (And Why This Matters)

We don’t hide pricing.
We leave it off because a number without context can stop a conversation before it ever starts.

If someone sees a price and assumes, “That’s not for me,” they may never reach out. They may never realize there are other ways to approach the project, other solutions that could fit their space, their goals, and their budget.

And that matters, because great theming isn’t about hitting a price point. It’s about finding the right solution.

By starting with a conversation instead of a number, we give ideas room to breathe. We give creativity a chance. And we give ourselves the opportunity to explore how to bring your vision to life in a way that actually works for you.

That’s why you won’t see pricing on our website.
Not because we don’t have options, but because we do.

If you’re curious what’s possible, let’s talk.

If you can dream it, we can theme it!

This article was co-written with human creatives and AI tools.  Photo/video credits: Wacky World Studios.